Why you need a Paid Advertising agency?
Paid advertising can be an excellent way to drive relevant traffic to your website as part of a comprehensive, 360-degree digital campaign.
Search Engine Marketing (SEM) or Pay-Per-Click (PPC) refer to techniques such as Search Engine Marketing integrated with a variety of platforms such as Google Ads, Shopping and Bing Ads, as well as bespoke content on a variety of Social Media sites.
Each strategy we have in place for each client is dynamic, fluid, and regularly updated based on the latest trends and developments.
You get a results-driven campaign that works as part of your 360 marketing strategy with our Pay-Per-Click (PPC) advertising. Our PPC management services will ensure that your PPC budget is well spent, achieving excellent results, increasing your brand awareness, and driving essential traffic to your site. In addition to your organic search results, a well-written and well-researched PPC campaign can boost your search rankings.
PPC strategies ensure that your brand and message are in front of a specific target audience and lead to more qualified leads.
Google Ads is the advertising platform provided by Google. Google Adwords is currently responsible for 33% of global digital advertising revenue and 97% of Google’s earnings. We have become experts in creating Google Ad strategies that win results for our clients because it is unquestionably the largest player in online advertising. With Google Ads, you can bid against other advertisers in your field using the search terms you choose for your ad. We conduct extensive research of these terms so that we can ensure that your ad reaches the right customer. To deliver highly targeted and quality visitors to your website, we plan your campaign with minute precision and use deep industry knowledge.
Instagram is known for its solo influencers, but one third of the most viewed ‘stories’ on the platform are from businesses and charities. Clearly, Instagram is The Visual Platform, speaking to an informed, engaged and active audience with high quality images. With Instagram, we can help you explore the many ways to reach your target audience, such as sponsorship, still, moving image, and carousel ads. Because Instagram is owned by Facebook, it mimics its ad-based approach. Using our in-house creative team, we can develop bespoke imagery for your accounts, enabling you to cross-market between the two platforms. 60% of consumers discover new products or services on Instagram, and 75% are inspired to take action by a post or story.
With TikTok Ads, we can target your audience based on their gender, location, age, interest, and other unique factors. Within the marketing funnel, you can meet a variety of objectives, including driving traffic, app installs, and product sales. Our detailed reporting will help you determine which interest categories are meeting your goals. We also have extensive experience optimizing customer acquisition in both national and local markets.
The targeting options and analytics offered by Facebook Ads are constantly improving. As a result of the data collected by Facebook, your ads on the platform can deliver a highly relevant audience. Among other things, demographics, location, interests, engagement and online behavior can be used to target customers. You can also use Facebook Ads templates to create advertisements for a specific goal or action, such as enhancing foot traffic to a local shop or bringing targeted customers to a particular product or area of your site. We have optimized brand recognition for many of our clients by creating custom Remarketing ads on platforms such as Facebook.
The second biggest search engine in the world is YouTube. Each second, 24 hours of content is uploaded to this platform, creating an endless source of entertainment and information for its vast and highly engaged audience. We create marketing content for our clients using a variety of YouTube ad formats. Our approach is constantly adjusted and improved to take advantage of this platform’s constant evolution and innovation in ways to reach your targeted customer base.
YouTube’s targeting options are extensive and include audience demographics, interests, affinity groups, and behaviors, life events, in-market audiences, remarketing, placements, keywords, and topics. Our goal is to help you achieve viewers who meet your audience targets and deliver a greater return on investment by optimising your output.
Creative Digital Experiences
KALA Digital Business is not a traditional digital marketing agency. We create unique digital strategies through innovation and creativity to get the best results for your company.